Are your words offending supporters?

I just heard a nonprofit CEO totally undercut his organization's brand. That's right, the CEO. Worse, it was on mainstream media, so thousands of others heard it, too. He leads a treatment center for people struggling with a substance use disorder and had the valuable opportunity to discuss his organization's services on a popular radio … Continue reading Are your words offending supporters?

Personas: The key to audience-centric communications

Clear messaging starts with knowing WHY you're communicating and to WHOM. There are plenty of other elements as I mention in my 9 steps to a strategic communications plan, but really the goals and the audience take the cake as my top 2. That's right, I played favorites. To help get to know your audiences … Continue reading Personas: The key to audience-centric communications

What really drives me…

Cause marketing and storytelling are more than what I do for a living. This is my passion. I have lived the difference awareness campaigns can make and how an honest story can connect people to a cause. Here's my story ยป !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","");

When ‘Philanthropy’ Exploits

Strengthening communities... Enriching lives... Protecting our planet... Philanthropy has a major role to play in shaping our society into the one we envision. Many non-profits rely on individual and corporate contributions to effectively advance their missions. There is; however, a damaging practice that can fall under the umbrella of philanthropy, though it really doesn't deserve … Continue reading When ‘Philanthropy’ Exploits

AmazonSmile Not So Smiley For NonProfits

It's Amazon Prime Day! Has your non-profit been strategizing how to best cash-in on it's Smile account? Amazon Prime Day, an occasion to celebrate the anniversary of the founding of the retail behemoth, while promoting the subscription to it's Prime service, is THE summer "holiday" for some. Last year alone, Prime Day brought in $2.41 … Continue reading AmazonSmile Not So Smiley For NonProfits