“Brand” is one of those words that comes with copious definitions, so I’ll get right to it.
Brand is that space where you reside in the hearts and minds of your people. Brand strategy is where you want to be and how to get there.
Your brand is your reputation, and the impression you leave on donors, customers, participants and other people who matter most to you. An authentic brand strategy, that resonates throughout your organization, is essential in engaging the people you need to advance your mission.
Are you ready to find your true identity and stake your claim? Are you ready to empower your people to share your story?
Schedule a free consultation and we’ll see if I can help.
Or, drop me a line at Melissa@MelissaRussom.com.
What others are saying
We absolutely feel more confident in engaging our donors. Hands-down, 100%. We needed some help with defining our mission and finding a different way to share our vision. We are unique and deal with a very sensitive issue so to be impactful and fun is a fine line. Melissa did a ton of research and came up with a perfect brand strategy! She was in my head! It is perfect!!!Purpose-driven brand strategy client