Listening. Sharing. Learning.
Content marketing is a critical component of any marketing and communications strategy. It involves the creation and distribution of relevant content to a targeted audience. The purpose is to provide valuable insights and answers to challenges faced by your customers or stakeholders.
By understanding your goals and resources, I build a strategy to best reach your targeted audience with content that matters to them. The process equips you and your team with a plan derived from insights like which social media channels are most relevant and effective for your business goals, which subjects resonate with your audience, how is your content best delivered (ie. blog, video, webinar, whitepaper, etc.) and more.
If you don’t have the appropriate resources to implement content marketing in-house, I bring the strategy into execution seamlessly for you.