I recently shared my 7 keys to an effective social media ambassador program with Nonprofit Tech for Good.
Check it out for examples from other organizations, including my favorite toolkit from Tahirih Justice Center.
If you’re looking for the cheatsheet, here you go:
- Determine your social media objectives.
- Choose the right people.
- Share your objectives in a clear and inspiring way.
- Clarify your brand (but don’t expect 100% alignment).
- Provide the necessary tools.
- Provide a fun and supportive community.
- Engage with your ambassadors.