Melissa Russom, Founder and Principal

Melissa Russom is a seasoned communications strategist and skilled writer who works with organizations to engage the people they need. This could mean designing a clear brand or messaging strategy, creating an engaging communications plan, or embedding right into the team to provide fractional communications leadership for a lean team.

With close to 15 years of experience with non-profits, multi-sector partnerships, and healthcare organizations, most recently as Director of Communications at Alliance for Better Health, Melissa has designed and executed various multimedia campaigns; developed communications objectives, metrics, and plans and aligned executives around their role in the plan’s success; written countless stories of impact, empowerment, need, or success; and strategized and executed content for websites, webinars, presentations, social media, scripts, and blogs.

Melissa has a passion for clear messaging. The messaging that sticks. The messaging that reinforces what every other department is striving to accomplish, too. The messaging that doesn’t confuse.

In her role as a communications consultant, Melissa has worked with organizations that: advocate for more equitable reproductive health for youth in foster care; empower workforce readiness for marginalized communities; provide HR consultancy to companies from Fortune 500s to startups; promote greater medical education and advocacy around rare diseases; drive PR for emerging tech companies, and more.

Melissa earned her Masters Degree in International Conflict Analytics from the Brussels School of International Studies, and holds a Bachelors Degree in Political Science from Providence College. She serves as the chair of the nonprofit committee for the United Way of the Greater Capital Region’s Women United group, is a member of the advocacy committee for the American Heart Association, New York State, and the communications and engagement committee for the Sudden Arrhythmia Death Syndromes Foundations (SADS).

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Learn more about Melissa here on LinkedIn.