We absolutely feel more confident in engaging our donors. Hand-down, 100%. We needed some help with defining our mission and finding a different way to share our vision. We are unique and deal with a very sensitive issue so to be impactful and fun is a fine line. Melissa did a ton of research and came up with a perfect brand strategy! She was in my head! It is perfect!!!


I highly recommend Melissa. It didn’t even feel like work. She asks questions about what I am passionate about then she does the rest!

Juli Schragel, Founder & Kris Friedman, Executive Director

Melissa took our ungainly, overbloated newsletter and helped us streamline it into a more efficient vehicle that helps us communicate much more effectively with our members.  The result has been a big boost in weekly readership, plus kudos for our fresh, new approach.  Melissa is a wizard!

Stuart McFaul, President, MAX

The thing I enjoy most when working with Melissa is that she shares my philosophy that “good” is never good enough but that the result should always strive for excellence. As a filmmaker it is always my desire to give the client the best product and experience possible. With Melissa that happens every time.


Melissa comes into each project well equipped, with extensive knowledge of the goals and purpose of the project. She understands and takes into consideration the uniqueness of each person involved – making it a worthwhile and pleasant experience for everyone.




Bill Womer, Documentary Filmmaker, About Town Films

Our non-profit, population health-focused agency leads a Performing Provider System (PPS) across a 9 county rural region of upstate New York, under the NYS DOH DSRIP program. We contracted with Melissa to help us assess the current state of collaboration between clinical and non-clinical service providers in our region to address social determinants of health, and to develop a strategic communications plan to promote more robust and effective cross-sector collaboration as we move towards a value-based model for health care delivery and payment.


I was impressed by Melissa’s knowledge of, and insight into, the complex and frequently ambiguous arena of health system transformation and population health improvement. She’s particularly well-versed in supporting community-based organizations to navigate the often unfamiliar health care landscape, which is essential to achieving an integrated approach to whole-person care. Her expertise in these areas enhanced her already strong strategic marketing skills and resulted in a comprehensive yet straightforward strategic plan that addresses key concepts informed by her research and gathering of stakeholder input.


I’d highly recommend her services to any organization in need of a targeted marketing and communications strategy, particularly those in the nuanced and ever-changing population health sphere.



Jessica Chanese, Community Engagement Manager, Adirondack Health Institute (AHI)

Melissa’s ability to ask the right questions both internally and with our community partners led to a highly effective report that told the bigger story of what we were a part of. I would highly recommend Melissa! She has worked tirelessly on projects for our organizations, helping to clarify our messaging in effective and powerful ways. Melissa exceeded our expectations – she was professional, timely, and delivered above what we had hoped for.


Nathan Mandsager, Associate Executive Director, Schenectady Works | City Mission