In one of fall’s loveliest capitals, upstate New York, we all have a childhood orchard. You know, where you (or your dare-devil dad) climb up on those triangle shaped ladders to pick the best ones, you fill your bags until they’re almost too heavy to carry, and you snack on one of your fresh pickins … Continue reading A glaring case of brand neglect
Social Media Ambassadors: Where to Start
I recently shared my 7 keys to an effective social media ambassador program with Nonprofit Tech for Good. Check it out for examples from other organizations, including my favorite toolkit from Tahirih Justice Center. If you're looking for the cheatsheet, here you go: Determine your social media objectives.Choose the right people.Share your objectives in a … Continue reading Social Media Ambassadors: Where to Start
Give your social media writing some more love.
"Check your work" is something that's been hammered into me starting with my math teacher in 4th grade or so. You know what's crazy? It wasn't until my first professional job that a writer-boss told me one of the most basic tenets of human communication: read out loud what you have written before you finalize. … Continue reading Give your social media writing some more love.
Are your words offending supporters?
I just heard a nonprofit CEO totally undercut his organization's brand. That's right, the CEO. Worse, it was on mainstream media, so thousands of others heard it, too. He leads a treatment center for people struggling with a substance use disorder and had the valuable opportunity to discuss his organization's services on a popular radio … Continue reading Are your words offending supporters?
Personas: The key to audience-centric communications
Clear messaging starts with knowing WHY you're communicating and to WHOM. There are plenty of other elements as I mention in my 9 steps to a strategic communications plan, but really the goals and the audience take the cake as my top 2. That's right, I played favorites. To help get to know your audiences … Continue reading Personas: The key to audience-centric communications