Are your words offending supporters?

I just heard a nonprofit CEO totally undercut his organization's brand. That's right, the CEO. Worse, it was on mainstream media, so thousands of others heard it, too. He leads a treatment center for people struggling with a substance use disorder and had the valuable opportunity to discuss his organization's services on a popular radio … Continue reading Are your words offending supporters?

Personas: The key to audience-centric communications

Clear messaging starts with knowing WHY you're communicating and to WHOM. There are plenty of other elements as I mention in my 9 steps to a strategic communications plan, but really the goals and the audience take the cake as my top 2. That's right, I played favorites. To help get to know your audiences … Continue reading Personas: The key to audience-centric communications

9 Steps to a Strategic Communications Plan

Does marketing frustrate you? Maybe you're a communications manager and feel overwhelmed on a daily basis... Or,  you're a nonprofit leader who sees that sizable allocation for marketing, but you can't really tell what you're getting out of it... A strategic communications plan will help align your marketing and communications efforts with the organization's overall goals … Continue reading 9 Steps to a Strategic Communications Plan

What really drives me…

Cause marketing and storytelling are more than what I do for a living. This is my passion. I have lived the difference awareness campaigns can make and how an honest story can connect people to a cause. Here's my story » !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/72a7843e69d7f4eb36084f3f6/54f1b25e82f3242d94920d3fc.js");

When ‘Philanthropy’ Exploits

Strengthening communities... Enriching lives... Protecting our planet... Philanthropy has a major role to play in shaping our society into the one we envision. Many non-profits rely on individual and corporate contributions to effectively advance their missions. There is; however, a damaging practice that can fall under the umbrella of philanthropy, though it really doesn't deserve … Continue reading When ‘Philanthropy’ Exploits