Personas: The key to audience-centric communications

Clear messaging starts with knowing WHY you’re communicating and to WHOM. There are plenty of other elements as I mention in my 9 steps to a strategic communications plan, but really the goals and the audience take the cake as my top 2. That’s right, I played favorites.

To help get to know your audiences (who they are and what makes them tick), I recently shared a post with NeonCRM about developing effective personas.

Read on about PERSONAS

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