You just found out you have a presentation to deliver next week. Do you immediately lunge for your computer and open a fresh (or better yet template) Powerpoint file? That is the go-to for most professionals. We have it all backward In this traditional scenario, we open up our slides and proceed to place what … Continue reading Powerpoint is Hurting Your Presentation
Best practices have a place in any industry. After all, why spend time and brain space developing a process when others have already tested variations and determined a clear winner? Certain activities are clear best practices in communications: Address recipients by name Be curious Respect client integrity and confidentiality No-brainers, right? The problem is, somewhere … Continue reading When ‘Best Practice’ Isn’t In Your Best Interest
I recently sat through a one-way "conversation" where I was told by a seemingly intelligent and highly educated individual that basically, writing is for the birds (and the professionals who should handle it all for everyone else). The premise was, pay a couple of people to take care of writing tasks and save the rest … Continue reading Your Team Needs These Emailing Tips.
If your blog is about YOU, or a selling tactic, it might not be getting you very far. Use your blog to add VALUE to readers, without asking anything from them.
When you're a communications nerd, married to a marketing nerd, you have hour-long conversations about a sign on a beauty shop pronouncing "We Specialize in Everything." Guilty. This happened at least five years ago, yet it sticks with me today. I also cringe when asking for a particular audience I hear "The general public - … Continue reading “We Specialize in Everything!” So….. nothing?