Does marketing frustrate you? Maybe you're a communications manager and feel overwhelmed on a daily basis... Or, you're a nonprofit leader who sees that sizable allocation for marketing, but you can't really tell what you're getting out of it... A strategic communications plan will help align your marketing and communications efforts with the organization's overall goals … Continue reading 9 Steps to a Strategic Communications Plan
What really drives me…
Cause marketing and storytelling are more than what I do for a living. This is my passion. I have lived the difference awareness campaigns can make and how an honest story can connect people to a cause. Here's my story »
When ‘Philanthropy’ Exploits
Strengthening communities... Enriching lives... Protecting our planet... Philanthropy has a major role to play in shaping our society into the one we envision. Many non-profits rely on individual and corporate contributions to effectively advance their missions. There is; however, a damaging practice that can fall under the umbrella of philanthropy, though it really doesn't deserve … Continue reading When ‘Philanthropy’ Exploits
How to determine your marketing budget
"How do I determine my marketing budget?" I was recently asked this very question by the founder of a non-profit organization. It's their first year and they are looking for a standard formula for composing a budget. Is there a percent of the total budget that should be dedicated to marketing and communications? My answer … Continue reading How to determine your marketing budget
AmazonSmile Not So Smiley For NonProfits
It's Amazon Prime Day! Has your non-profit been strategizing how to best cash-in on it's Smile account? Amazon Prime Day, an occasion to celebrate the anniversary of the founding of the retail behemoth, while promoting the subscription to it's Prime service, is THE summer "holiday" for some. Last year alone, Prime Day brought in $2.41 … Continue reading AmazonSmile Not So Smiley For NonProfits