How to determine your marketing budget

"How do I determine my marketing budget?" I was recently asked this very question by the founder of a non-profit organization. It's their first year and they are looking for a standard formula for composing a budget. Is there a percent of the total budget that should be dedicated to marketing and communications? My answer … Continue reading How to determine your marketing budget

AmazonSmile Not So Smiley For NonProfits

It's Amazon Prime Day! Has your non-profit been strategizing how to best cash-in on it's Smile account? Amazon Prime Day, an occasion to celebrate the anniversary of the founding of the retail behemoth, while promoting the subscription to it's Prime service, is THE summer "holiday" for some. Last year alone, Prime Day brought in $2.41 … Continue reading AmazonSmile Not So Smiley For NonProfits

What Effective Communications Teams Need From Executive Directors

Executive directors today understand the importance of effective leadership, empowerment, employee wellness and healthy company culture. The successful ones do, anyway. But, the self-actualized leader with the best of intentions for a positive employee morale can sometimes lead to an approach that is too hands-off. "Hire right, then get out of the way." We all … Continue reading What Effective Communications Teams Need From Executive Directors

Powerpoint is Hurting Your Presentation

You just found out you have a presentation to deliver next week. Do you immediately lunge for your computer and open a fresh (or better yet template) Powerpoint file? That is the go-to for most professionals. We have it all backward In this traditional scenario, we open up our slides and proceed to place what … Continue reading Powerpoint is Hurting Your Presentation

When ‘Best Practice’ Isn’t In Your Best Interest

Best practices have a place in any industry. After all, why spend time and brain space developing a process when others have already tested variations and determined a clear winner? Certain activities are clear best practices in communications: Address recipients by name Be curious Respect client integrity and confidentiality No-brainers, right? The problem is, somewhere … Continue reading When ‘Best Practice’ Isn’t In Your Best Interest