Cause marketing and storytelling are more than what I do for a living. This is my passion. I have lived the difference awareness campaigns can make and how an honest story can connect people to a cause. Here's my story ยป
What really drives me…
When ‘Philanthropy’ Exploits
Strengthening communities... Enriching lives... Protecting our planet... Philanthropy has a major role to play in shaping our society into the one we envision. Many non-profits rely on individual and corporate contributions to effectively advance their missions. There is; however, a damaging practice that can fall under the umbrella of philanthropy, though it really doesn't deserve … Continue reading When ‘Philanthropy’ Exploits
How to determine your marketing budget
"How do I determine my marketing budget?" I was recently asked this very question by the founder of a non-profit organization. It's their first year and they are looking for a standard formula for composing a budget. Is there a percent of the total budget that should be dedicated to marketing and communications? My answer … Continue reading How to determine your marketing budget
AmazonSmile Not So Smiley For NonProfits
It's Amazon Prime Day! Has your non-profit been strategizing how to best cash-in on it's Smile account? Amazon Prime Day, an occasion to celebrate the anniversary of the founding of the retail behemoth, while promoting the subscription to it's Prime service, is THE summer "holiday" for some. Last year alone, Prime Day brought in $2.41 … Continue reading AmazonSmile Not So Smiley For NonProfits
What Effective Communications Teams Need From Executive Directors
Executive directors today understand the importance of effective leadership, empowerment, employee wellness and healthy company culture. The successful ones do, anyway. But, the self-actualized leader with the best of intentions for a positive employee morale can sometimes lead to an approach that is too hands-off. "Hire right, then get out of the way." We all … Continue reading What Effective Communications Teams Need From Executive Directors