“We Specialize in Everything!” So….. nothing?

When you're a communications nerd, married to a marketing nerd, you have hour-long conversations about a sign on a beauty shop pronouncing "We Specialize in Everything." Guilty. This happened at least five years ago, yet it sticks with me today. I also cringe when asking for a particular audience I hear "The general public - … Continue reading “We Specialize in Everything!” So….. nothing?