Does marketing frustrate you? Maybe you're a communications manager and feel overwhelmed on a daily basis... Or, you're a nonprofit leader who sees that sizable allocation for marketing, but you can't really tell what you're getting out of it... A strategic communications plan will help align your marketing and communications efforts with the organization's overall goals … Continue reading 9 Steps to a Strategic Communications Plan
How to determine your marketing budget
"How do I determine my marketing budget?" I was recently asked this very question by the founder of a non-profit organization. It's their first year and they are looking for a standard formula for composing a budget. Is there a percent of the total budget that should be dedicated to marketing and communications? My answer … Continue reading How to determine your marketing budget
“We Specialize in Everything!” So….. nothing?
When you're a communications nerd, married to a marketing nerd, you have hour-long conversations about a sign on a beauty shop pronouncing "We Specialize in Everything." Guilty. This happened at least five years ago, yet it sticks with me today. I also cringe when asking for a particular audience I hear "The general public - … Continue reading “We Specialize in Everything!” So….. nothing?