Our non-profit, population health-focused agency leads a Performing Provider System (PPS) across a 9 county rural region of upstate New York, under the NYS DOH DSRIP program. We contracted with Melissa to help us assess the current state of collaboration between clinical and non-clinical service providers in our region to address social determinants of health, and to develop a strategic communications plan to promote more robust and effective cross-sector collaboration as we move towards a value-based model for health care delivery and payment.
I was impressed by Melissa’s knowledge of, and insight into, the complex and frequently ambiguous arena of health system transformation and population health improvement. She’s particularly well-versed in supporting community-based organizations to navigate the often unfamiliar health care landscape, which is essential to achieving an integrated approach to whole-person care. Her expertise in these areas enhanced her already strong strategic marketing skills and resulted in a comprehensive yet straightforward strategic plan that addresses key concepts informed by her research and gathering of stakeholder input.
I’d highly recommend her services to any organization in need of a targeted marketing and communications strategy, particularly those in the nuanced and ever-changing population health sphere.