A selection of writing samples geared toward healthcare consumers
Additional writing samples are available and include: storytelling articles geared toward physicians and care teams; marketing collateral to managed care organizations; blog article to hospital marketing directors, and more.
ADK Wellness Connections patient script
Primary audience: Individuals who have needs for social and/or medical services or who are the caregivers of someone who needs help.
Purpose: Drive individuals to a call center or web platform to refer themselves for services available to them.
Selfies With AEDS blog post
Primary audience: Parents and family members of children living with a specific heart condition.
Purpose: Encourage audience to participate in awareness-building social media campaign.
Healthcare information exchange Annual Report article
Primary audience: Consumers with a basic knowledge of healthcare.
Purpose: Demonstrate how a regional health exchange organization is expanding to meet the needs of consumers in its region.